In 2008, when many saw platforms like Facebook and Twitter as personal tools, Emily recognized them as the future of brand communication. With a deep belief in the power of authentic connection, she stepped into the space as one of the earliest voices helping brands navigate this uncharted territory.

From launching influencer-led campaigns to sparking grassroots customer brand loyalty, Emily turns moments into movements. She’s trusted by both  creators and brands for building social ecosystems that feel more like conversations than campaigns.

Under Emily’s leadership, e.g creative isn’t just an agency — it’s a community of creators and brands ready to change the way business connects online.

After earning dual degrees in English and Creative Writing from the University of Michigan, Emily began her career at a digital marketing agency in Chicago. A move to New York City soon followed, where she built lasting relationships with brands and creators she continues to collaborate with today. Now based in Detroit with her husband and two sons, Emily balances her passion for storytelling with family life—and when she’s not on her phone, she’s likely lost in a book or podcast (yes, on the same phone she’s supposed to be taking a break from).